Preamble - About the theme of the issue

Strategic Transformation through Acquisitions and Its Outcomes: A Case Study of Zomato in Indian Digital Commerce
Arpita Chaudhuri and Sulagna Das
[Abstract]

Consumer Behaviour towards Consuming Food Products across Cultural Boundaries with special reference to West Bengal
Anjana Roy, Sumedha Majumder and Dilip Barik
[Abstract]

Creative Leadership to Foster Culturally Embedded Innovation and Sustained Local Economic Growth
Niret Alva and  Sanjukta Ghosh
[Abstract]

Digital Technologies in Urban Carb on Accounting: Towards Comprehensive, Real-Time Scope 3 Inventories
Animesh Ghosh, Sagnik Mitra, Sayantani Roy Choudhury and Arunava Dalal
[Abstract]

Empowering Women through Rural Bio-Fabrication Labs: Sen’s Capability Approach
Shivangi Agrawal and Sanjukta Ghosh
[Abstract]

Exploration on the involvement of Artificial Intelligence in Innovations and Monetization of patents
Arundhati Banerjee and CA. Bedanta Bhattacharya
[Abstract]

Challenges of Balancing Work and Life among Female School Teachers: A Systematic Review
Rupa Saha and Subhasish Chatterjee
[Abstract]

Between Fear and Finance: A Cross-Regional Examination of Terrorism Risk and Digital-Payment Adoption
Indrayudh Sen De and Sovik Mukherjee
[Abstract]

Making Use of the Metaverse for Virtual Sacred Journeys to Promote Sustainable Rural Cultural Tourism
Priyanka Kanjilal
[Abstract]

Digital Footprint and Brand Loyalty in Attracting and Retaining Talent: An Empirical Study
Titly Dhar, Soma Bose Biswas and  Supti Mandal
[Abstract]

She Writes, She Leads: Women Creators, Characters, and Perceptions in Indian Children's Shows
Rucha Kshirsagar and Sandipan Bhattacharjee
[Abstract]

Social Media Algorithms and Their Impact on Consumer Perception: Evidence from Design Students at UID, Karnavati University
Prashansa Keshri and Sandipan Bhattacharjee
[Abstract]

Spatial Autocorrelation of Sewage Treatment Plants and Population Distribution in Bengaluru
Madhusudhan D and Sanjukta Ghosh
[Abstract]

Empowering Women through Direct Benefit Transfers: A Micro-Study of the Laxmi Bhandar Scheme in West Bengal
Lubna Ghazal and Mainak Chakraborty
[Abstract]

The Unseen Barriers: Examining Gender-Based Workplace Discrimination in Higher Educational Institutions
Diwakar Das and Neha Tomer
[Abstract]

Examining Visitor Motivations and Travel Intentions at Kankalitala: A Sacred Heritage Destination in West Bengal
Tama Dwibedi, Mainak Chakraborty and Debasish Batabyal
[Abstract]

Assessing Job Satisfaction of Workers: Evidence from E-Commerce Platforms
Bhaswati Bhattacharya and Anirban Majumder
[Abstract]

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