An AI-driven Marketing Approach for Customer Segmentation and Sales Prediction
Nimesh Gupta,   Cristina Mary Alexander, Swati Luthra
[Abstract]

The Digital Edge: The Impact of Fintech on the Performance of Indian Public and Private Sector Banks
Shiran Khan, Nilima Thakur and Mukesh Kumar Gupta
[Abstract]

Technology and Textile Industry: An Empirical Study on IoT Acceptance Behaviour in Textile Manufacturing
Rajan Sreedharan, Anurodhsingh Khanuja and Deepika Hemnani
[Abstract]

Impact of Gender Discrimination on Workplace Motivation among Higher Secondary Level Academicians of Uttarakhand
Diwakar Das and Ria Juneja
[Abstract]

Socio-economic Impact of Tourism Industry on Tribes in Jammu and Kashmir
Arun Kumar and Nisha Chanana
[Abstract]

Modified UTAUT Model to Explore Drivers of Fintech Adoption: Mediating Role of Financial Literacy
Aina Rafat, Ram Singh, Smriti Srivastava and Divya Gangwar
[Abstract]

AI Integration in Online Marketing: Transforming Strategies in the Digital Era
Pallavi,  Subhash Kakkar and Saumya Satija
[Abstract]

Analyzing the Extent, Impact, and Barriers to Micro-Insurance Adoption in Rural Areas: Implications for Policy and Development
Kommineni Sujith Chowdary, Jakkula Sharath Yadav and Krovvidi Krishna Kumari
[Abstract]

Decoding Business Angels: A Systematic Dive into Entrepreneurial Finance and the Roadmap Ahead
Ram Prakash Pandey
[Abstract]

Real-Time Face Detection System Using Raspberry Pi for Low-Cost Edge Computing Applications by using Artificial Intelligence
Deepali Dalvi, Shailaja Gujarathi, Jyoti Bhumkar, Meghana Palkar, Shweta Patil andAbhijit Chopade
[Abstract]

Role of Person-Organisation Fit and Gender Role Orientation in a Relationship between Corporate Social Responsibility and Organisation Citizenship Behaviour
Pooja Rani and Sourbhi Chaturvedi
[Abstract]

Artificial Intelligence and its Impact on Academic Writing and Research Productivity
Rakshita Verma, Mini Amit Arrawatia and Sapna
[Abstract]

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