Influence of AI-Driven Tools and Traditional Marketing practices in the E-Commerce Shopping Behavior of the Young Generation.
B. Arul Senthil, Devi Premnath and M.Balathandayuthapani
[Abstract]

Investigating the SDT theory of motivation: A Study among Indian Banking Sector Employees
Mousumi Sengupta and Helen Peter
[Abstract]

Impact Assessment of  Pradhan Mantri Ujjwala Scheme
Abdul Vajid, Pragati Bhati, Abdul Wahid Farooqi and Kamal Kant
[Abstract]

Between Tradition and Freedom: Navigating Identity in Afghanistan
Geetika Gupta and Richa Arora
[Abstract]

Growth of the Healthcare Industry in India: A Panel Data Approach
Homera Ashraf and Susmita Chatterjee
[Abstract]

Pharmaceutical Market Research: A Methodical Approach for Understanding Market Dynamics
Mediratta Suruchi  and Saurabh Kumar Banerjee
[Abstract]

Organizational Climate Factors Influencing Organizational Citizenship Behavior in the Healthcare Industry
Emily Maria K Jose, Joy Varghese, Kruti Shah, Julia Sen, and Neekita Srivastava
[Abstract]

Impact of Digital Financial Inclusivity on Financial Autonomy across Genders: A Study on the Capital City of Odisha
Elina Kanungo, Kishore Kumar Das and Sarbani Mishra
[Abstract]

Crafting a Magnetic Workplace: How Employer Attractiveness Fuels Employee Engagement
Neelam Dhall and Astha Khera
[Abstract]

Employee Engagement, Work-Life Balance, and Work Stress in IT & ITES Industries
Nagendra Bisht and Dipti Sethi
[Abstract]

Cross-Cultural Diversification Drives in the IT Sector: A Review
Iram Ahmed
[Abstract]

A Systematic Literature Review on E-Learning at Small and Medium Enterprises (SMEs): Benefits, Challenges and Trends
C Rami Reddy and Abhay Kumar
[Abstract]

Compassionate Leadership Fostering Workplace Engagement
Rajiv Khaire and Ananya Modak
[Abstract]

Enhancing Rational Investment Behavior: A Systematic Review of the Impact of Financial Literacy on Cognitive Biases in Investment Behavior
Umme Jahanara and Hemanth Kumar V
[Abstract]

Quality of Service Experience and Perceived Enjoyment: Impact on Willingness to Pay for OTT Platforms in India
Ritika Rani Sharma and Pallabi Mishra
[Abstract]

Misyar Marriage: Socio-Economic Impact on Women’s Rights and Critical Analysis of its Legitimacy
Tasneem Sultana
[Abstract]

Neuromarketing Strategies to Access Advertising Impact on Consumer Buying Behaviour in the FMCG Sector
Ajit Singh and Narinder Tanwar
[Abstract]

Assessing Economic Impact of PESTEL Factors on France: A Comprehensive Analysis
Vivek Singh, Sanskriti Rajvanshi, Siddhi Malkas, Aakash Phalod, Parth Daglia and Jai Kothari
[Abstract]

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