Influence of AI-Driven Tools and Traditional Marketing practices in the E-Commerce Shopping Behavior of the Young Generation.
B. Arul Senthil, Devi Premnath and M.Balathandayuthapani
[Abstract]

Investigating the SDT theory of motivation: A Study among Indian Banking Sector Employees
Mousumi Sengupta and Helen Peter
[Abstract]

Impact Assessment of  Pradhan Mantri Ujjwala Scheme
Abdul Vajid, Pragati Bhati, Abdul Wahid Farooqi and Kamal Kant
[Abstract]

Between Tradition and Freedom: Navigating Identity in Afghanistan
Geetika Gupta and Richa Arora
[Abstract]

Growth of the Healthcare Industry in India: A Panel Data Approach
Homera Ashraf and Susmita Chatterjee
[Abstract]

Pharmaceutical Market Research: A Methodical Approach for Understanding Market Dynamics
Mediratta Suruchi  and Saurabh Kumar Banerjee
[Abstract]

Organizational Climate Factors Influencing Organizational Citizenship Behavior in the Healthcare Industry
Emily Maria K Jose, Joy Varghese, Kruti Shah, Julia Sen, and Neekita Srivastava
[Abstract]

Impact of Digital Financial Inclusivity on Financial Autonomy across Genders: A Study on the Capital City of Odisha
Elina Kanungo, Kishore Kumar Das and Sarbani Mishra
[Abstract]

Employee Engagement, Work-Life Balance, and Work Stress in IT & ITES Industries
Nagendra Bisht and Dipti Sethi
[Abstract]

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