Impact of Greenwashing on Consumer Behaviour and Brand Reputation
Alok Mishra and Nidhi Sharma
[Abstract]

Bibliometric Analysis of Related Literature Leading to Sustainable Development Vehicles: Green Bonds
Vishal Sood, Namita Rath, Alok Kumar Sahai, Satyajeet Arya, Swati Sood and Rushil Varma
[Abstract]

Efficiency Estimation of Indian Commercial Bank: A Two Stage DEA Analysis
Tamara R Marak and Santa Kar
[Abstract]

Indian Urban Local Bodies Preparedness for Debt Servicing of Municipal Bonds: An EBIDA Approach
Pankaj Goel, Shalu Mahajan and Anuradha Goel
[Abstract]

Impact of Firm-Generated Content on Social Media On Consumer Buying Behaviour with reference to Electronic Products
Vinay Babbar, Bharat Bhushan and Ravi Vashisht
[Abstract]

Investigating the Technology Acceptance Model for AI Applications in E-Commerce
Saumya Satija, and Ashim Raj Singla
[Abstract]

Impact of Fintech Adoption on Investment Behavior of Salaried Class in Haryana: A Study on Preferences and Challenges
Leena Vashisth and Jayender Verma
[Abstract]

Impact of Artificial Intelligence on Sustainable Supply Chain Management Innovations and Best Practices
Leena Jog, Chirag Aggarwal and Saurabh Prasad
[Abstract]

Exploring the Integration of Circular Economy Principles with Industry 4.0 Technologies for Sustainable Business Transformation
Riya Pachouri, Aditya Gupta and Saurabh Prasad
[Abstract]

Role of Digital Transformation in Achieving Sustainable Business Practices: A Study on Green Technology Adoption in Emerging Markets
Esha Giri, Shubhangi Sharma and Saurabh Prasad
[Abstract]

Consumer Engagement in Virtual Beauty and Wellness Communities Leads to Brand Love and Positive Word-of-Mouth among Gen-Z
Vanshika Goyal, Vanita Sharma and Ankita Bhardwaj
[Abstract]

Analyzing the Impact of Digital Influence and Packaging Design on Consumer Choices for Organic Products: A Theoretical Approach
Krishna.R and Haneesh.P,
[Abstract]

Green Bonds and Beyond: A PRISMA Study on Leveraging Sustainable Investment to Build Circular Economies
Sana Alam and Kiran Panjwani
[Abstract]

Navigating Valuation Complexity: The Role of Start-Up Valuation Technique in Venture Capital Investment Stages
Prabhat Kumar Sharma and Parvin Saxsena
[Abstract]

Retail Shift: How Social Influence, Impulse Buying, and Price Sensitivity are Shaping Sustainable Shopping Behaviour?
Parveen Kumar and Umang Agrawal
[Abstract]

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