Discernment of Marketers in Using Stealth Marketing as a Tool to Influence Customers
Vaidehi Kamath
[Abstract]

Significance of Teachers’ Competency in Implementation of NEP 2020 for Higher Education Institutions
Sarita Kumari and Suma Nair
[Abstract]

Brand Audit - A Safety Net for Assessment of the Customer Perceptions and Identity: An Investigation Study of E-Commerce Company TATA CLIQ
Vatsala Bose and Shalini Gulecha
[Abstract]

Behaviour of Dry Eyes Syndrome in Diabetes Mellitus: A Study
Chitra Ramanan and Shalini Gulecha
[Abstract]

Influence of Business Ethics in Decision-making and Performance of Global Organizations
Ira Kumar
[Abstract]

Sustainable Purchase Behaviour: Consumer Purchase Intentions and Challenges towards Sustainability – Labelled FMCG Products
Shilpi Jawake and Shivaji Pawar
[Abstract]

Precision Marketing in Pharma: Harnessing Data for Success
Rajaprabakaran Rajendran and Yavana Rani Subramanian, Geetha V and Muthukumar N
[Abstract]

Structure Conduct and Performance in Industrial Organization: A Contemporary Examination of Causal Relationships
Neeraj Kumar and Pooja Choudhary
[Abstract]

Barriers to India’s Technology Intensive Exports: A Gravity Model Approach
Subhasree Banerjee and Bibek Ray Chaudhuri
[Abstract]

Dynamics of Commodity Derivatives: An Empirical Analysis of Price Discovery and Volatility in Gold and Silver Markets
K. Rajamani, S. Gopi and Athilakshmi A
[Abstract]

Exploring Factors Influencing Undergraduate Stakeholder Satisfaction in Indian Universities: Insights from Public and Private Institutions
Rimi Moitra and  Arpita Baijal
[Abstract]

Cryptocurrency: Is there Light at the End of the Tunnel?
S. Gayathri and T. Mangaiyarkarasi
[Abstract]

Scientometric Insights into Social Media's Role in Health Information: An Integrated Thematic and Content Examination
Dileep Kumar Singh, Subrato Kumar Dey, Jyoti Mahajan, Jaspal N Gidwani and Padmakar Shahare

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