Empirical Economics Letters

A Monthly International Journal of Economics


ISSN 1681-8997


Indexed in EconLit and included in Cabell’s Directory

Further, ERA accredited and included in ABDC journal quality list

Moreover, endorsed in Publons which is a part of Web of Science Group


Special Issue



Thriving and Growing in Uncertain Times: Unleashing Business Potential

through Innovative Strategies



Guest Editors


Rajesh Chouksey
Swati Checker
Ema Garg



       Volume 23                                     Special Issue 2                                                February 2024

Discernment of Marketers in Using Stealth Marketing as a Tool to Influence Customers
Vaidehi Kamath

Significance of Teachers’ Competency in Implementation of NEP 2020 for Higher Education Institutions
Sarita Kumari and Suma Nair

Brand Audit - A Safety Net for Assessment of the Customer Perceptions and Identity: An Investigation Study of E-Commerce Company TATA CLIQ
Vatsala Bose and Shalini Gulecha

Behaviour of Dry Eyes Syndrome in Diabetes Mellitus: A Study
Chitra Ramanan and Shalini Gulecha

Influence of Business Ethics in Decision-making and Performance of Global Organizations
Ira Kumar

Sustainable Purchase Behaviour: Consumer Purchase Intentions and Challenges towards Sustainability – Labelled FMCG Products
Shilpi Jawake and Shivaji Pawar














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