Integrated Marketing Communication and Consumer Purchase Decisions
K. A. Najah and A. M. A. Jenita
[Abstract]

A Paradigm Shift in Education Management for Teachers to Up-Skill ICT Skills and Adapt Learning Management System
D. Usha Venkatesh and P. R. Ramakrishnan
[Abstract]

Does Training and Supervision Act as Mediators in Health and Safety of Migrant Construction Workers?
Elizabeth Varsha Paul
[Abstract]

Effect of Facebook and Instagram on Destination Development in Pondicherry
Bonamukkala Venkatarami Reddy, Madhavaiah Chendragiri and Saranya. K
[Abstract]

Psychosocial Determinants and Investment Behavioural Dynamics among Salaried Investors
C. Kruthikadevi and A. M. A. Jenita
[Abstract]

Role of Music Therapy on Workplace Stress
K. Venkatraman
[Abstract]

Enhance the Precision of Performance Appraisals by AI Driven Analytics
Neshika, Kalaivani and D. H. Malini
[Abstract]

How Perceived Content Quality Drives User Recommendations in OTT Services?
Prabhavathy R and S. Senthilkumar
[Abstract]

Nexus between Employee Work Engagement and Sustainable Employability
Ramya M, Saranya J and G. Kumar
[Abstract]

Digital vs Traditional: Factors Influencing Youth Preferences for Insurance
Gopi Anil Reddy, M. Lalitha Supriya and P. Jyothi
[Abstract]

Impact of Digital Payments of Retail Stores in Hyderabad City
B. Surender and D. Sreeramulu
[Abstract]

Perils and Fiscal Liabilities in E-Commerce: Implications for Consumer Motivational Dynamics
Viju Samuel
[Abstract]

Occupational Stress and Performance: Analyzing the Challenges on Aviation Ground Staffs
Kalaivani, Neshika and D.H. Malini
[Abstract]

Unveiling Customer Relationship Management Dynamics in the Banking Sector
Selvalakshmi Gopalsamy and Suganthi Gokulapadmanaban
[Abstract]

Empowerment of Women Street Food Vendors in Puducherry UT Puducherry and Karaikal
D.H. Malini, S. A. Senthil Kumar and Sampath Nagi
[Abstract]

Impact of Determinants on Digital Acquisition Tendencies of Organic Food Commodities
J. Nithya
[Abstract]

Influence of Celebrity Characteristics on Advertisement Effectiveness among Children
P. Nandini and R. Subhasani
[Abstract]

Impact of Technology Adoption and Digital Capability towards Operational Innovation and Performance of MSME
S. Mohamed Absar Haneef and P. R. Ramakrishnan
[Abstract]

Optimizing Off-Grid Solar Solutions for Tribal Electrification in India: Enhancing Efficiency with Renewable Integration and Advanced Technologies
Priyanka V, Jinisha CV, Ajesh K and Shaharban V
[Abstract]

Leadership Strategies for Manufacturing Startups: Aligning Styles with Employee Engagement to Lower Attrition Rates
A. Vignesh, B. Eswaran, Alagappan AL and N. Sathiyendran
[Abstract]

Safety Risk Analysis in Mega Projects: A Case Study
P. Muralidhar
[Abstract]

Passenger Perceptions towards Public Transit Express Buses
Abin P Jose, Jibil K John and Swothi S
[Abstract]

Gamification Strategies for Enhancing Brand Loyalty: A Literature Review and Research Agenda
Mithun Raj C, C. Madhavaiah and Prabhakar Nandru
[Abstract]

Effect of Flexible Project Management Practices on Work-Life Balance among Construction Engineers in Tamilnadu
S. Sankar Sambandam and S. Kalaivani
[Abstract]

Determinants Influencing Healthcare Facility Selection and Patient Contentment
Nikhil Kumar K and Byram Anand
[Abstract]

Impact of Employee Advocacy on Strengthening Organizational Commitment in Manufacturing Industries
Saranya J and A. Anbu
[Abstract]

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